By Rotation – the world’s first social fashion rental app, allows fashion lovers to rent and lend their own wardrobes. It promises a new way to consume fashion and as the only purely peer-to-peer rental model, it prioritises its community and positions itself as a social app. Not only does it allow its users to rent out quality pieces at a fraction of the retail price, it also economically empowers them by allowing them to monetise their wardrobes.


Launched in October 2019, By Rotation has quickly become a favourite of fashion A-listers, celebrities and royals to credible tech founders and entrepreneurs. Today, it boasts a vibrant and diverse community of over 50,000 ‘Rotators’ with 8,000 item listings & over 400 designer brands available to rent on the free app.