Little by Little is a sustainable jewellery brand that takes design inspiration from ingredients. Started by two friends, Annabel Cox and Georgina Fuggle who are an ethical jewellery designer and food writer respectively. The idea was born, over coffee, dreaming of ways to do business generously and raise funds for charity whilst doing so. The product followed, a happy combination of the girls' passions.


Since its conception there have been four collections: The Seville, The Mustard Seed, The Wedge and The Pip. Made with sustainable gold, silver and glass the collections each have their own distinct identity and quality. 

Little by Little it all began… with a pair of optimistic, altruistic students. Their friendship inspired them to do something completely different, that would also make a difference to other women’s lives too.

Georgina swapped Fashion & Textiles for chef’s whites and food styling and photography - writing books with Prue Leith and opening pop-ups, even before there were pop-ups. Her passion for food, the visual and sensory appeal of ingredients and the creativity of cooking kept her true to what she loves - bringing people together. 

Annabel went from exploring the idea of art therapy to therapeutically making her own jewellery. Friends and mentors who shared her obsession with sustainability got her fired up to change direction. So she focused her creative ideas into a new career in silversmithing and jewellery design, determined to bring good decision-making into every detail. 

Food and friendship brought them together as well as a deep-rooted desire to make the world a better place for unseen, unheard women, at home and abroad.

Little by Little is a series of collections themed around fragrant spices and juicy slices; deliciously adaptable, everyday-wear jewellery inspired by beautiful organic geometry. They’ve also formed a charitable partnership with Luminary Bakeries, to ensure that every piece sold provides a day of confidence — and career-boosting training to empower women. Because together, we can all make a difference — Little by Little.